The Ferrari Luce: The Future, Engineered the Ferrari Way
There are moments in Ferrari’s history when the marque enters new territory without ever losing sight of what makes a Ferrari a Ferrari.
The Ferrari Luce is one of those moments.
Since its unveiling, the Ferrari Luce has captured attention around the world, becoming one of the most talked-about new Ferraris of the year. As Ferrari’s first fully electric production car, the Ferrari Luce marks a new chapter for Maranello—but not a departure from what came before.
A New Powertrain. The Same Ferrari DNA.
Ferrari has never pursued innovation simply for innovation’s sake. Every advancement has one purpose: to elevate the driving experience.
That philosophy is at the heart of the Ferrari Luce.
Its development draws on decades of Ferrari expertise in competition, vehicle dynamics, aerodynamics, precision engineering and performance software. Knowledge developed on the racetrack continues to shape Ferrari’s road cars, and the Ferrari Luce brings that experience into an entirely new era of performance.
The technology may be new. The mindset is not.
Every detail has been considered through the lens of performance, from power delivery and vehicle dynamics to the relationship between driver and car. That is what makes the Ferrari Luce a Ferrari.
Looking Forward Without Looking Back
The Ferrari Luce introduces a new interpretation of Ferrari design—contemporary, purposeful and designed for what comes next. Ferrari has always challenged convention. From its earliest racing machines to its hybrid powertrains, the marque has continually embraced new technology while preserving the character, emotion and craftsmanship that define the Prancing Horse.
The Ferrari Luce continues that tradition. It is not simply a new Ferrari with a different powertrain. It is Ferrari exploring what performance can become.
The World Is Paying Attention
The response to the Ferrari Luce has been impossible to overlook. Ferrari has reported strong demand for the Ferrari Luce, while the company’s overall order book remains strong well into 2027. Enthusiasts, collectors and automotive media around the world continue to follow its arrival with anticipation. And that interest goes beyond the fact that the Ferrari Luce is electric. It is about what Ferrari has chosen to do with the technology. The Ferrari Luce represents a new technological chapter for Maranello, while remaining grounded in the same relentless pursuit of performance that has defined Ferrari for more than seven decades.
The Next Chapter of Ferrari
The future of Ferrari will continue to evolve. New technologies will emerge, new forms of performance will follow, and Ferrari will continue to push what is possible. But the principles remain constant: innovation, engineering excellence, craftsmanship and an uncompromising focus on the driving experience. That is the significance of the Ferrari Luce.
New technology. New possibilities. The same unmistakable Ferrari.
The next chapter has arrived.