Palm Springs Life: Todd Blue Takes the Wheel
March 02 2026 - Ferrari of Rancho Mirage

LAPIS® CEO and Ferrari of Rancho Mirage Dealer Principal Todd Blue is profiled in the March 2026 edition of Palm Springs Life, highlighting his passion for the iconic Ferrari brand and the dealership’s growing presence in the Coachella Valley’s luxury automotive community following his company’s acquisition of Ferrari of Rancho Mirage in December 2025. The article focuses on Blue’s vision for the future and the dealership’s continued evolution as a destination for Ferrari enthusiasts and collectors in the region. The Palm Springs Life feature explores his commitment to delivering an exceptional Ferrari ownership experience while strengthening the dealership’s role within the local luxury community. With extensive experience developing premium automotive retail platforms and a deep understanding of the Coachella Valley market, Blue is focused on elevating Ferrari of Rancho Mirage while building on its legacy as one of the region’s premier luxury automotive destinations.