Monterey Car Week: Where Ferrari Heritage Lives

There are few places in the world where automotive heritage feels quite as extraordinary as Pebble Beach.

Each August, Monterey Car Week brings together the rarest automobiles, discerning collectors, and generations of automotive history against the backdrop of California’s spectacular Monterey Peninsula. At its heart is the Pebble Beach Concours d’Elegance—a celebration where the automobile is elevated beyond engineering and design to become something truly enduring.

For Ferrari, the connection is deeply rooted.

Ferrari’s story at Pebble Beach reaches back more than seven decades, making Monterey Car Week a natural setting to celebrate the marque’s heritage, its most significant automobiles, and the philosophy that continues to define the Prancing Horse.

Casa Ferrari

At the center of Ferrari’s presence is Casa Ferrari, an intimate expression of the marque reserved for an experience as exceptional as its cars.

Here, Ferrari’s past and present converge. Historic automobiles are celebrated alongside contemporary models, offering a rare perspective on the continuity of Ferrari design, performance, and craftsmanship.

It is a setting for Ferraristi to experience the marque beyond the automobile itself—to share stories, admire extraordinary examples of Ferrari history, and appreciate the enduring connection between the cars and the people who cherish them.

That sense of heritage is what makes Pebble Beach so special.

A Ferrari is never simply a beautiful object. Its significance is found in its provenance, its engineering, its competition history, and the stories carried forward from one generation to the next.

A Legacy, Still in Motion

Monterey Car Week offers a rare opportunity to see that legacy gathered in one place.

From legendary competition cars to remarkable grand tourers and the latest expressions of Ferrari design, each automobile represents a moment in the marque’s evolution—yet the connection between them remains unmistakable.

The result is something uniquely Ferrari: a celebration of history that never feels confined to the past.

Because Ferrari heritage is not simply something to preserve.

It is something to carry forward.

And at Pebble Beach, surrounded by the automobiles, collectors, and craftsmanship that have shaped generations of motoring, that legacy feels more alive than ever.